Work 02 · Product
Trailr AI
Leading a platform redesign at an early-stage AI video startup.
- Role
- Frontend Developer (intern → part-time)
- Scope
- Frontend and product work on an existing platform
- Year
- 2025 – now
- Built with
- Competitive Research, Product Scoping, UI/UX Direction, React
- Enterprise trials
- Danish media
- Scoped to backend
- Full redesign
- Shipped
- Nav overhaul
Overview
An early-stage AI video platform that secured enterprise trials with two major Danish media companies. I joined as a frontend intern and, after graduating, continued part-time, owning the product side of a full UI/UX redesign.
The challenge
The platform had grown feature-first and the UX had drifted. Most requests arrived as rough briefs with no formal specs. The real constraint: improve the product meaningfully without forcing backend changes a small team couldn't afford. The job was deciding what was worth building against what the existing backend could actually support.
Design
Palette
- Background#F8FAFC
- Accent#007AFF
- Text#0E1116
- Dark background#0E1116
- Dark accent#3ABFF8
- Supporting#2DD4BF
Type
- Headings
- Space Grotesk
- Text
- DM Sans
Engineering
Approach
Product judgment over raw output. Competitor research to find the gaps, ruthless scoping to ship within real constraints.
How it was built
Benchmarked direct and indirect competitors, synthesized the findings into a single design direction, and scoped ruthlessly to the backend's limits, cutting features rather than forcing rewrites. When the navigation proved convoluted, I led a click-reduction overhaul, pulling Settings and Feedback out of the primary workspace so screening and building stayed front and centre. After a client pitch surfaced a need to make the AI less of a black box, I pushed for a thinking UI that streams the model's reasoning word by word, trading a flashy result for the transparency enterprise clients actually trust. Throughout, I worked directly with the founder and engineers to sequence what shipped.
Built with
Competitive Research, Product Scoping, UI/UX Direction, React
The Making
01 · Brief
My program required an internship and I could not find one. Trailr AI had no open frontend role, so I emailed the CEO and asked whether they would take a frontend student. They did.
02 · Before, September 2025
Story Builder the week before my first commit: the platform as I found it.
03 · Before and after
The same project in Story Builder, September 2025 and October 2026. I led the redesign of the platform's UI.