Services

It depends on how many pages, and the answer is published rather than quoted on request. A one-pager or simple three-page site is 6.500 – 9.500 DKK, and a full four-to-eight page site is 12.000 – 20.000 DKK. Every site is coded by hand, so there is no platform fee on top afterwards, only a domain and possibly hosting. Fixing an existing site is 8.000 – 16.000 DKK, and frontend work on a web app is 5.500 DKK / day. The exact number is fixed in writing before any work starts. All prices are ekskl. moms. I am under the Danish registration threshold, so no moms is added today. For context, a simple site from a Danish freelancer or agency typically runs 5.000 to 25.000 kroner before moms, so this sits at the lower half of the market.

Said plainly so it is never a surprise halfway through. Writing your content: I will structure it, edit it, and tell you what each page needs, but the words about your own business should come from you or a copywriter. It is the most common thing that delays a project. Professional photography: phone photos in good light are often fine; if you need a photographer, budget for one separately. Logo and brand identity: I design around the brand you already have. Ongoing work after launch: the search and AI foundations are included, and keeping your Google profile, reviews and listings active is the optional Local visibility plan, ${services.localVisibility.price}. Paid advertising: running ad campaigns is somebody else's speciality. Legal wording: I put the privacy page, cookie notice and structure in place, but the wording should be checked by someone qualified. For most of these I can point you to someone good.

You can, and for some businesses that is genuinely the right call — if you need a placeholder page and nothing more, a template builder will do it cheaper than I will. What you usually do not get at that price is the part that makes the site earn its money: search setup written per page so you turn up when someone searches your town and your service, a performance budget so it opens fast on mobile data, accessibility basics, an enquiry form with a backup delivery path, and analytics so you can tell whether any of it is working. That work is the same amount of work whether the site has three pages or eight, which is why the starting price is where it is. If your budget is firmly under 6.500, say so in the enquiry form — I will tell you honestly whether to spend it with me or somewhere else.

For a website I would rather you did not, and that is more for your protection than mine. A fixed price means you know the number before anything starts and I carry the risk if it takes longer than I estimated — billing by the hour moves that risk onto you, and you are the one who cannot see how long things ought to take. Where scope genuinely cannot be pinned down, a day rate is the honest shape and I do use one: 5.500 DKK / day for frontend work on a product, which is the second offer above. That fits ongoing work, an open-ended list of changes, or anything waiting on decisions nobody has made yet. What it is not is a cheaper way to buy a website — a fixed-price site will almost always cost you less than the same site billed by the day.

Yes, when something is broken: error messages on the page, a slow or insecure site, a form that stopped sending. I fix those on the site you already have, as a Rescue or at the hourly rate. What I do not do is redesign a builder site or keep patching it month after month. A WordPress site breaks when its plugins and its PHP version drift apart, so ongoing patching only buys time until the next update does the same. Wix and Squarespace lock the parts that make a site fast and findable inside the platform. So when you want a new look, I rebuild in code: priced like any new site, often reusing your text and photos, with no plugins to update and no platform fee afterwards. The written audit tells you honestly which of the two you need.

More and more people ask an AI assistant where to eat or who to call, and those tools answer from what they can read about you: your website, your Google profile, your reviews and the big directories. Every site I build is set up for that: your common questions answered in plain words they can quote, a label that tells them exactly what kind of business you are, a short summary file written for AI tools, and your name, address and phone number matching everywhere. I also check what the assistants say about you at launch. Nobody can promise a place in an AI answer, and anyone who does is guessing. What I can do is make sure the facts they find are right and easy to repeat. Keeping that up every month is part of the optional Local visibility plan, 1.900 DKK / month with no binding.

Hand-coded sites are built with React and Next.js in TypeScript, styled with Tailwind CSS, and hosted on Netlify or Vercel. Forms go through a service like Resend so messages reach you even though there is no server to maintain. The part that actually matters: these are mainstream tools, not anything invented here. Any React developer can open the repository and continue, which is deliberate: you should be able to replace me without replacing your website. Racha Beauty's site is React and Tailwind, and the full stack for every project I have built is listed on its case study page.

Not to me, and not to a platform. A coded site has no site plan underneath it. Its hosting fits inside the free tier at Netlify or Vercel for a site this size, though I will not pretend a company's free tier is a guarantee: if it changes, or you would rather sit on a Danish webhotel, that is 500 to 1.500 kroner a year. The domain is about 100 kroner, in your name. You pay those directly; I do not mark up other people's invoices. The only monthly thing I sell is the optional Local visibility plan, which is about getting customers rather than keeping the site running, and you can cancel it any month.

Yes, if you want to. I set up a free editor on the site as a one-off add-on (3.000 DKK), and after that you can change text, prices and images yourself and it costs nothing a year to keep. Content you post to repeatedly, like a menu or a treatment list, is a list you manage yourself (3.500 DKK), also free to run afterwards. What you cannot do is move the layout around yourself; a new section is still a call to me. Either way you get a walkthrough at handover, and you are not locked into paying me for small changes.

No. I am based in Copenhagen and happy to meet in person anywhere in the greater Copenhagen area, but most of the work happens remotely and I take clients across Denmark, Sweden, and the rest of the EU. Racha Beauty is in Næstved and that project ran almost entirely remotely. If we never meet in person, nothing about the result changes.

The site itself does not need maintaining, and that is deliberate. It has no plugins to patch, so I do not sell a care plan: Racha Beauty's site has run since launch without anyone touching it. What I do not do is pretend you will never want anything changed. Small things, like a price, an opening hour or a typo, are free, because a 100-kroner invoice costs us both more in admin than it is worth. Anything bigger is 650 DKK / hour, billed in half hours, with the estimate given before I start. Or buy a block of 5 hours for 2.400 DKK and draw on it as you go, which works out cheaper per hour and never renews. Separately, if you want someone keeping your Google profile, reviews and AI listings working for you every month, that is the Local visibility plan at 1.900 DKK / month, with no binding. It is about getting customers, not looking after software.

I build in Danish, English and Swedish. Racha Beauty's site is entirely Danish, down to the page addresses. My own spoken Danish is still improving, so we can run the project itself in English or Swedish and still ship a fully Danish site — the language of the meetings and the language of the website are two different things.

A small-business site is usually two to three weeks, a rescue one to three, an app frontend three to eight. Those are real numbers, not best cases. The most common delay is not the build — it is waiting on text and photos from you, which is why the scope says exactly what I need from you and when.

You do, completely. The code lives in a repository in your name, on hosting in your name, with the domain in your name. If you want to hand the whole thing to another developer next year, there is nothing to untangle and nothing you need to ask me for.